All the brands listed above just have one thing in common - advertising did not launch them but PR did. Sounds strange but if you trace the history of all these brands you come across that these brands got reknown through public relations.
Lets have a quick snap shot to how PR shaped the launch of Microsoft the 'then' new brand.
Microsoft: As we all know Microsoft was founded by Bill Gates and Paul Allen in 1975. My core reading for this particular blog is from The Fall Of Advertising and The Rise of PR. As mentioned in the book Microsoft did not advertise for the first 25 years. To find whether this holds true I searched on Google for Microsoft advertisiements for particular years. I could see some ads dated to 1993 and onwards. I doubt the authenticity of some of the ads.I stressed my mind to think if I can recall any advertisement. I could only think of the most recent on i.e I am PC.
http://uk.youtube.com/watch?v=7hhVjSbV_oQ
" Public relations practioners target audiences with greater exactitude than men and women in advertising." [Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2000)]Microsoft came up with huge amount of publicity to build brand. You can read the below [link] article as an exmple.http://www.accessmylibrary.com/coms2/summary_0286-5578886_ITM
According to Interbrand, brand value of Microsoft was $59,007 million in 2008. Due to the publicity gimmicks and campaigns Microsoft's brand perception among common common man is stronger than its rivals.
Next Post will see ZARA's NO Advertising wonder.
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