Real Time Landline and Mobile Data Validation Launched by GoAllOver
London based lead generation specialists, GoAllOver, have launched landline and mobile number validation in real-time so for instantaneous transfer of clean phone data.
London,GB-December11, 2009
GoAllOver’s ‘platform agnostic’ online lead generation software LolaGrove has successfully integrated phone validation for a campaign with Atlas Editions (in association with *EDM) that requires transfer of clean landline and mobile data to a call centre three times per day.
The phone number cleansing process has rejected leads from publishers that are pre-validated, PAF-checked due to incorrect telephone prefix or landlines failing to correspond with their address.
GoAllOver WebSite
Online Lead Gen Specialists, London
MULTIMEDIA ELEMENTS
QUOTES
- Managing Director, Robin Caller, explained that phone data cleansing makes life cheaper and simpler for the supplier:
“Real-time landline and mobile validation not only saves money and media spend, but saves the cost, time and effort involved in calling dud leads at call centres.”
- Managing Director of EDM, Suzanne Lewis, explained that the LolaGrove management system made live simpler for the agency too:
“Using specialist software means my account team can monitor and manage the campaign delivery in real time through our log-ins, so we’re staying on top of the actual numbers of valid leads each supplier is delivering.”
Notes to Editors
* EDM - Electronic Document Management Media, UK; www.edmmedia.co.uk
** PAF – Post to Address Format
About LolaGrove
· LolaGrove is the UK's only independent lead management software, capable of validating and verifying leads being bought and sold.
· Designed and built by the Goallover team since 2006, LolaGrove utilises unique verification mechanisms to ensure data verification of the highest quality.
· The LolaGrove software also benefits from the unique and patented predupe technology. “Predupe” is a registered trademark of Goallover.
· LolaGrove, originally developed in 2006 for Monster Inc's consumer division and deployed across sites such as Bebo, Ringo, Hi5, LoveHappens and Tickle, LOLA was designed and built to manage the lead generation business of Monster's Grapevine consumer network.
About GoAllOver Ltd., UK
· GoAllOver is one of the major players in the UK online lead generation industry. The organisation is member of IAB Lead Generation Taskforce, UK.
· Since October 8, 2001, Goallover Limited has been responsible for developing, introducing, and delivering new market solutions to the UK online advertising industry. Amongst its “finds” and companies launched into the UK are P2P file sharing platforms Kazaa, Morpheus and Grokster, Tickle Inc, UGO.com, Glam.com. And amongst its software introductions are CheckM8.
CONTACT INFORMATION
- Gunjan Wathodkar (Agency)
GoAllOver Ltd
In-house PR Personnel
1,6 Owen Street,
Angel EC1V 7JX
London
207.843.0130 (office)
783.771.5596 (cell)
wgunjan (skype)
Technorati Tags: Robin Caller | Goallover | online lead generation | Sussane Lewis | OLG | Lolagrove | online lead platform | data validation | phone data validation
