Well by the end of our course our brains will look like the above image..wat ya think mate?
So this entire month for all the class mates was kind of hectic with assignments to submit.
For this blog I think I was less able to justify the topic. Lack of laptop,sudden travel plans, no internet connectivity when laptop was there gave space to time constraint. But what ever I felt should be shared with the class is there in this blog. Actully the point of diffrences between advertising and PR are never ending. But I believe that we the PR practioners in the making are like sponge who are ready to absorb the plethora of knowledge around. This helps us to reach a wider audience.
In todays world a company needs public relation unit to give out the specific message. Clients need multitasking experts. Here we come to the rescue.
Certain products fail in the market because of no knowledge or a super built up of the product is known to people. Advertising fails because of this reason. PR is like the fuel to the fire. Its flexible strategies, flexible resources and longer lifecycle tend to give PR its USP.
Advertising can not be afforded by all the organisations. PR comes handy. They benefit to each other. Its like a love hate relationship with them.
Maybe many of us end on saying this line - PR and Advertising go hand in hand.
Remember - PR is niether a part of Advertising nor a form of Advertising. It has its own identity which cuts right through the IMC mix.
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