I vividly remeber my first PR class [during my grads.] The first question we were thrown was - What is the diffrence between Advertising and PR? Most common reply is - Advtg is paid form of comunication and PR is not. Practicing PR taught me the diffrence in detail. Advtg. is "self directed" and PR is "others directed".Al and Laura Reis in their book Fall of Advertising and Ries of PR have mentioned "You cant launch new brands with advtg. as it does not have credibility but you can launch new brands with PR as it allows to give out the message through third party outlets such as the media. " Visuals are backbone of advertising copy and we believe word of mouth is the strength of any public relation activity. PR can give media coverage double and triple the worth of advertising cost. PR outcomes are based on the relationships they share with the media [reporters,journalists,editors etc.].
Wednesday, December 17, 2008
We are 2 diffrent canvas
I vividly remeber my first PR class [during my grads.] The first question we were thrown was - What is the diffrence between Advertising and PR? Most common reply is - Advtg is paid form of comunication and PR is not. Practicing PR taught me the diffrence in detail. Advtg. is "self directed" and PR is "others directed".Al and Laura Reis in their book Fall of Advertising and Ries of PR have mentioned "You cant launch new brands with advtg. as it does not have credibility but you can launch new brands with PR as it allows to give out the message through third party outlets such as the media. " Visuals are backbone of advertising copy and we believe word of mouth is the strength of any public relation activity. PR can give media coverage double and triple the worth of advertising cost. PR outcomes are based on the relationships they share with the media [reporters,journalists,editors etc.].
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